To provide significant value to end-users, but also to Service Management itself by a business perspective, it is essential to tightly and natively integrate processes and develop automation using a low-code approach.

Integration and automation involve key processes such as marketing (covering the complete customer journey), contact onboarding/enrolling, editorial planning and communication, membership, and billing (new and annual renewal), events management with engagement through live chat and chatbot, web and social content management with tracking, and other processes such as document digital sign-off, office automation, and collaboration.
The main benefits are a significant reduction in time spent on administrative/back-office tasks, a team that is more focused and committed to front-end activities and core business, and the achievement of zero paper through paperless processes.